Dell has been teasing us with shots of the thin Adamo since CES, but finally the notebook is here. We spied the thin notebook at SXSW yesterday and it looked great, but a spec card was nowhere to be seen. Luckily Dell finally has all information on the "thinnest notebook available" published.
The 13.4-inch Adamo will be the first in the series and comes in an oh-so-sexy aluminum body. The whole thing weighs a pound more than the Apple MacBook Air, but manages to measure 0.65 inches. Unfortunately, it seems that this type doesn't pack the goods where it counts to justify the 1999 price point.
Inside the ultra-thin chassis is a 1.2 GHz Core 2 Duo U9300 with integrated Intel X4500 graphics, 2 GB of memory, with a 128 GB SSD and optional mobile broadband. This notebook could even offer a battery life of five hours. As with the Air and Unlike other ultra-thin notebooks, the optical drive will be external, but will be available in both standard CD/DVD and Blu-ray versions.
Those keeping track will note that while this notebook comes with a 128GB SSD, which Apple is charging $500 for, on top of the base price of $1,799, everything else is in this Windows Vista machine is below par for this price. Aside from that SSD, the $1799 base price of the Air gets you a faster CPU, NVIDIA GeForce 9400M graphics, and a non-Windows Vista OS. Or the Voodoo Envy, the similar ones specifications and size, but is slightly cheaper.
Perhaps the next incarnation of the Adamo will come with something other than just good looks. And maybe some modern specs to justify the very high price tag. March via the equally sexy Voodoo Envy or the OS X-running MacBook Air.
ROUND ROCK, Texas, March 17, 2009 - Style conscious individuals who value precision craftsmanship and design can now add Adamo to their list of must-have items for 2009 under the new Adamo by Dell brand.
Adamo, derived from the Latin word for "to fall in love", will serve as the flagship of a product line designed to revolutionize the personal computing space with the combination of new design, aesthetics, personalization options and in-demand technologies.
The news:
Adamo is the pinnacle of craftsmanship, design and features:
· A body machined from a single piece of aluminum with precise detailing and a curved, backlit keyboard
· Distinctive high-resolution edge-to-edge glass display
· Fully connected with WiFi, Bluetooth(tm) and optional integrated mobile broadband* and full connectivity ports without compromise
· Cool, quiet and durable solid state drives
· Available in Onyx and Pearl colors with a wide range of complementary accessories
· Price from $1999
Quotes:
"Great design must be timeless and evoke emotion in people," said Alex Gruzen, senior vice president of Dell Consumer Products be rewarded by the choice of materials and craftsmanship one would expect from a fine watch.”
"Dell continues to signal its commitment to design and personalization across its product line and has made significant strides over the past year," said Rob Enderle, Principal Analyst, Enderle Group. "The Adamo laptop is a prime example of that commitment and a flagship product, that introduces buyers to the brand.”
Individuals who choose Adamo are offered a unique color-coordinated collection of Adamo by Dell branded peripherals and accessories, including a US-exclusive line of cases from TUMI. Choose from:
· External storage option with 250GB** or 500GB** external hard drive.
· External DVD+/-RW or Blu-ray Disc drive.
· 8GB** USB drive.
· Connectors and cables including DisplayPort to HDMI, DVI and VGA.
Adamo Premium Service (US only):
o 24/7 access to Dell's best trained technicians
o Consistent communication with a dedicated personal team
The Adamo by Dell brand is supported by innovative and new approaches to marketing and advertising for Dell. Created to challenge people's perception of a computer, the Adamo by Dell brand is inspired by fashion, luxury brands and timeless design.
Dell has looked beyond traditional approaches to reach computer buyers and launched a provocative campaign that includes:
· A stylish global print campaign, shot by acclaimed British photographer Nadav Kandar, featuring high fashion models, reinforcing the 'falling in love' positioning. Whose work is celebrated in galleries worldwide, Kander also shot the moving portfolio 'Obamas People ', which appeared in the New York Times Magazine earlier this year.
· AdamoByDell.com , the heart of the campaign and a highly stylized website where viewers can learn more about Adamo, sign up for updates and place orders starting today. Since its launch last month, AdamoByDell.com has attracted nearly 800,000 unique visitors around the world and attracted more than 1 million page views.
Artistic packaging where the product arrives 'floating' in a clear box with minimal clutter - a beautiful experience for a sophisticated product.
Product Specifications:
· Intel® Core 2 Duo processors with Intel® Centrino® technology
· DDR3 system memory
· 13.4-inch 16:9 HD display
· Drafts Wireless-N
· High performance solid state drives as standard
Bluetooth 2.1
Mobile broadband option*
Up to 5+ hours of battery life (preliminary)***
· 2 USB ports, 1 USB/eSATA combo port, Display Port, RJ-45 port
· Genuine Windows Vista® Home Premium Edition SP1, 64-bit
Adamo is available for pre-order today at www.adamobydell.com and ships worldwide beginning March 26, 2009 , Spain, Russia, Sweden, Switzerland, UAE, ANZ, China, Hong Kong, India, Korea, Malaysia/Singapore, Japan and Indonesia .
